Pilot
Media conducts usability research in several ways. We have
the technology and knowledge to develop surveys, conduct
focus groups, guided walk-through, card sorting, or develop
paper prototypes. Most of our clients ask for navigation
analysis, and top-level layout and design consultation. In
addition, we use third party, web-based
tools to provide
readability, tag and accessibility analysis to round out
our services. We provide you with a thorough report that
outlines all of the information we gather.
While search
engine optimization is not our specialty, we
use Google Analytics to track, analyze and develop search
engine optimization and assess the effectiveness
of your current strategies.
Select an
item from the menu on the right to learn more about our research
methods and usability reporting (coming
soon).
Usability is
important to the bottom line -- end users need to fill orders,
find information or make requests. The overall experience, then,
tends to hinge on efficiency.
It's almost impossible to make a site efficient
unless you understand the end user, so audience analysis coupled
with a sound understanding of how that audience uses technology
is key. Making sure that your site is user-centered will make your
site easier to understand, which in turn minimizes frustration
and quick departures.
Interaction
design is our specialty. We focus on understanding the end user,
observing established guidelines of layout, and
information design.Creating
a beautiful site may bring notoriety for a moment, but a satisfying
experience is one that an end user will want to repeat.
